Using the leftovers and byproducts of production for use by other makers.
Modern trading is not just about finding beautiful products -it's about highlighting and elevating producers doing it right.
- Rachel Farah
Farah's approach
Our modern trading starts with two basic criteria ...
Our artisans are:
1.) Family owned
2.) Revitalizing regional artisan traditions
Our artisans then fall into one or more of the following categories:
Zero waste/upcycle
Organic/dry farming
Using organic farming practices in the vineyards and the fields, and little or no irrigation.
Female owned
Moving the needle by not just the how, but the who - women founders, owners and operators.
