Our products are all sourced from family owned, independent artisan producers across Portugal.
At Farah we are importers dedicated to bringing you the best artisan goods and travel inspiration Portugal has to offer!
Rachel Farah Miers
FOUNDER AND CEO
After studying immigration and education at UC Berkeley I began my career teaching elementary school Spanish and then pursued a career in education policy. Evenings and weekends I helped my father plan, plant and tend to our family's vineyard in Sonoma, CA, pushing me head first into the wine world.
Fifteen years later I run Farah Trading Co, importing products from artisan, independent makers in Portugal, selling exclusively direct to (amazing!) consumers online. This model has allowed me to meld my passion for education and love for wine with my family lineage of trading imported goods. I thank you all for your support and encourage you to join us for the journey! - Rachel Farah
My go to wine is rosé - super versatile, great on its own or with food - and always a great pairing with sardines!
The Inspiration Behind Farah Trading Co
The story of the original Farah
My grandmother, Farah, was born in Hong Kong to a family of Jewish Iraqi traders, importing and selling goods across the Middle East and Asia, tracing their roots to the Sephardic diaspora from Portugal.
After making her final immigration to San Francisco in the 1930s, Farah's dinner table was always surrounded with food, drink and stories from all of the places her family had traveled through.
This blending of cultures and nostalgic connection to places and people through food and wine is at the heart of Farah Trading Co.
- Rachel Farah
What we believe
At Farah, we believe that wines are best enjoyed in context, with the foods, textiles, friends and stories that make travel so wonderful.
Why our imports?
Deep relationships with our producers allow us to collaborate on in person experiences in Portugal.
We are a small business, built from the ground up, aiming to do things differently and make it!