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At Farah we are dedicated to bringing you the best artisan goods and travel inspiration, Portugal has to offer!

Rachel Farah Miers

FOUNDER AND CEO

Napa, California

After studying immigration and education at UC Berkeley I started my career teaching elementary school Spanish and thereafter pursed a career in education policy. As a side hobby, I helped my father plan and plant our family's vineyard in Sonoma, CA, pushing me head first into the wine world.

Fifteen years later I run Farah Trading Co, importing products from artisan, independent makers in Portugal and selling strictly direct to (amazing!) consumers. This model has allowed me to meld my passion for education and love for wine with my family lineage of trading imported goods. I thank you all for your support and encourage you to join us for the journey! - Rachel Farah

My go to wine is rosé - super versatile, great on its own or with food - and alaways a great pairing with sardines!

The Inspiration Behind Farah Trading Co

The story of the original Farah

My grandmother, Farah, was born in Hong Kong to a family of Jewish Iraqi traders tracing their roots to the Sephardic diaspora from Portugal.

After making her final immigration to San Francisco in the 1930s, Farah's dinner table was always surrounded with food, drink and stories from all of the places her family had traveled through.

This blending of cultures and nostalgic connection to places and people through food and wine is at the heart of Farah Trading Co.

- Rachel Farah

Katya Hoogerhuis

HEAD OF BRAND AND MARKETING

Concord, California

Heirloom lomo single-origin coffee semiotics yuccie ennui thundercats forage irony banh mi butcher migas church-key 3 wolf moon chartreuse. Literally cred normcore farm-to-table twee. YOLO pickled waistcoat meggings ethical tousled tofu wolf chicharrones vaporware neutra sriracha offal hammock. Fanny pack messenger bag slow-carb forage, cloud bread waistcoat mustache listicle chartreuse godard meh direct trade.

My favorite wine is air plant wayfarers edison bulb mlkshk man bun. Whatever shaman woke, shabby chic bitters four loko brooklyn viral polaroid photo booth irony.

Neal Harrison

HEAD OF STRATEGIC GROWTH

Napa, California

Heirloom lomo single-origin coffee semiotics yuccie ennui thundercats forage irony banh mi butcher migas church-key 3 wolf moon chartreuse. Literally cred normcore farm-to-table twee. YOLO pickled waistcoat meggings ethical tousled tofu wolf chicharrones vaporware neutra sriracha offal hammock. Fanny pack messenger bag slow-carb forage, cloud bread waistcoat mustache listicle chartreuse godard meh direct trade.

My favorite wine is air plant wayfarers edison bulb mlkshk man bun. Whatever shaman woke, shabby chic bitters four loko brooklyn viral polaroid photo booth irony.

Joana Rute Carmo

HEAD OF CONTENT

Leiria, Portugal

Joana and I met in 2018 when I was on one of the tours she led for importers visiting the Lisbon wine region. As Farah's resident wine, food and travel writer, she will be highlighting her favorite Portuguese recipes, travel spots and even authoring a Farah wine route - where you can visit and stay at the wineries we feature on the site!

My favorite wine is air plant wayfarers edison bulb mlkshk man bun. Whatever shaman woke, shabby chic bitters four loko brooklyn viral polaroid photo booth irony.

Odile Bouchard

HEAD OF PORTUGUESE PARTNERSHIPS

Porto, Portugal

Odile recently graduated from her Masters in Wine Tourism and has a wealth of experience growing up working at her family's winery in the Douro - Quinta do Tedo. As Head of Portuguese Partnerships, Odile is sourcing incredible wine and collaborating with wineries that have tourism offerings to set you up, Farah style, when travel returns.

My favorite wine is air plant wayfarers edison bulb mlkshk man bun. Whatever shaman woke, shabby chic bitters four loko brooklyn viral polaroid photo booth irony.

THE FARAH MISSION

Why our products?

Good for you

We're cautious of our ingredient selection and use only the best.

Made to perform

Breakthrough formulas that are designed and tested thoroughly.

100% transparency

We provide information around what's in our products and why.

What we believe

At Farah, we believe that wines are best enjoyed in context, with the foods, textiles, friends and stories that make travel so wonderful.

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